Photography :: This board category is a catch-all for gorgeous imagery. In other words, all of your pins in this category should look like they belong in the same magazine or catalog.ħ.
Make sure there is a visual theme throughout your pins. Design :: This category could cover everything from cars to architecture. What kind of articles do those blogs and magazines publish about Health + Wellness? Your target market might be more attracted to a board filled with marathon training OR they might find daily meditations and gentle stretching more interesting. Turn to the same blogs and magazines you used to create your Fashion board. Health + Wellness :: Puh-lease stay on brand for this board. Pin directly from the style boards those blogs and magazines have already created. Research which blogs and fashion magazines your target market reads and follow those brands on Pinterest. It is easy to pin style content that you enjoy, but you need to put your target market first. They’re on Pinterest to escape their reality.Ĥ. Nobody wants to pin images of what their home actually looks like. Think about what a ‘dream home’ would look like for your target market. Home Decor :: Avoid pinning articles about organization and focus on aspirational interiors.
Don’t think about which projects your target market will actually do, think about what they will want to do.ģ.
If your target market has young kids, include fun crafts for kids. DIY + Craft :: There are plenty of DIY + Craft pins that are suitable for a variety of age ranges and tastes. Food + Drink is the most popular category on Pinterest, so find a way to include beautiful images of food that your target market will love.Ģ. It is the place for gorgeous images of food that you will never make. This is not the place for practical recipes. Each pin should be branded to perfection. Here Are My Top Ten Pinterest Boards That Every Creative Business Should Have:ġ. No crock pot recipes for me, unless they are in a bright pink crock pot. I also have a Food + Drink board that has a similar aesthetic. I have lots of modern interiors that are white with pops of color. The Home Decor board I created on my Pinterest account reflects that. My company, Little Farm Media, has a brand personality that is fun and colorful. Make sure that each board you create includes pins that are relevant to your target market AND match the aesthetic of your brand. In other words, stop pinning content that YOU like and start thinking about content your target market will love. The best way to draw a large audience is to include a variety of boards on your Pinterest account. Are you a maker trying to grow your audience? You need to be on Pinterest, but you also need to be strategic about what you pin and which boards you create.
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